Comparison Of GoHighLevel vs Vendasta | Which One Is Best in 2025
When it comes to agency growth and client management, the choice of platform plays a critical role in long-term success. Two powerful contenders in this space are GoHighLevel vsVendasta. While both platforms provide agencies with tools to manage clients, scale operations, and automate workflows, their core focus and feature sets are quite different. As agencies evaluate their options in 2025, the question remains: Which platform delivers the best value, scalability, and overall efficiency—GoHighLevel vs Vendasta? This comparison breaks down the differences to help you choose the right fit for your business.
Basics You Must Know in GoHighLevel vs Vendasta
Contents
Your decision between GoHighLevel and Vendasta hinges on your business goals and operational needs. Consider these key questions:
- Are you focused on building automated marketing funnels or reselling pre-built services?
- Are you a beginner or an experienced marketer comfortable with complex platforms?
- Do you need a platform for solo work or team/client collaboration?
- Are you aiming to scale with white-labeling or SaaS revenue streams?
These factors will guide you toward the platform that aligns with your objectives.
GoHighLevel vs. Vendasta – Target Audience and Platforms
GoHighLevel and Vendasta are both all-in-one marketing platforms, but their strengths cater to different audiences. GoHighLevel, trusted by over 60,000 agencies and 1.2 million businesses, is designed for agencies and businesses needing advanced CRM, automation, and SaaS reselling. Vendasta, used by agencies focused on reselling, offers a marketplace for white-label services like SEO and social media management. I’ve tested both platforms extensively and consulted expert users to provide an unbiased overview based on real-world feedback. Below is a properties table summarizing their key attributes.
| Properties | GoHighLevel | Vendasta | Winner |
|---|---|---|---|
| Ease of Use | User-friendly interface; steeper learning curve for beginners. | Complex interface; steep learning curve, less intuitive. | GoHighLevel |
| Platform Availability | Web, iOS, Android (white-labeled apps on higher plans). | Web, iOS, Android (no white-label apps). | GoHighLevel |
| Marketing Features | Multi-channel (email, SMS, WhatsApp); advanced funnels and automation. | Email, SMS; focuses on reselling pre-built services. | GoHighLevel |
| CRM Capabilities | Robust CRM with pipelines, segmentation, call tracking. | Basic CRM; emphasizes client management and reselling. | GoHighLevel |
| AI Features | AI for automation, chatbots, content creation. | Limited AI; Snapshot Reports for prospecting insights. | GoHighLevel |
| Social Media Integration | SMS/WhatsApp integration; basic social planner. | Strong social media management and review tools. | Vendasta |
| Price | Starts at $97/month; unlimited contacts/users. | Starts at $99/month; per-service and user fees. | GoHighLevel |
Overview of GoHighLevel vs. Vendasta
GoHighLevel and Vendasta both streamline digital marketing, but their approaches differ. GoHighLevel is an all-in-one platform with CRM, funnels, multi-channel automation, and white-labeling, generating over $96 million in SaaS revenue for agencies in 2022. Vendasta excels as a white-label marketplace, allowing agencies to resell services like SEO, websites, and social media management without in-house fulfillment. Below is a detailed feature comparison to highlight their strengths.
| Feature | GoHighLevel | Vendasta | Winner |
|---|---|---|---|
| Funnel Building | Drag-and-drop builder with Snapshots for scalable funnels. | No funnel builder; relies on pre-built solutions. | GoHighLevel |
| Email Marketing | Templates, automation; ~20% below-average deliverability. | Basic email automation; campaign tracking. | GoHighLevel |
| Multi-Channel Marketing | Email, SMS, WhatsApp, voicemail drops, Facebook Messenger. | Email, SMS; no WhatsApp or voicemail drops. | GoHighLevel |
| CRM Functionality | Advanced pipelines, smart lists, call tracking, reputation management. | Basic CRM; focus on client interactions and task management. | GoHighLevel |
| White-Labeling | Full white-labeling with custom domains and apps. | White-label service reselling; no platform rebranding. | GoHighLevel |
| Analytics & Reporting | Detailed campaign, funnel, and client dashboards. | Snapshot Reports, SEO analytics, client dashboards. | Vendasta |
| Course Creation | Membership sites with templates, quizzes, unlimited hosting. | No course creation; links to external platforms. | GoHighLevel |
| Reputation Management | Collects/manages reviews from Google, Facebook, Yelp. | Advanced review tools, analytics, multi-channel management. | Vendasta |
| Automation Workflows | Advanced multi-channel workflows with smart triggers. | Basic automation; focus on service distribution. | GoHighLevel |
| API Access | Available on all plans; supports custom integrations. | Limited API access; marketplace-focused integrations. | GoHighLevel |
| Social Media Tools | SMS/WhatsApp integration; basic social planner. | Robust social media scheduling, analytics, engagement tools. | Vendasta |
| Mobile App | White-labeled iOS/Android apps on higher plans. | Basic iOS/Android apps for client management. | GoHighLevel |
| Scalability | Unlimited sub-accounts and contacts; agency-focused. | Per-service and user fees limit scalability. | GoHighLevel |
| Customer Support | 24/7 live chat, email, phone; concierge migration; 4.3 G2 rating. | Email, phone, ticketing; slower response times; 4.7 customer service rating. | GoHighLevel |
| Onboarding Resources | Tutorials, welcome course, active Facebook community. | Detailed onboarding, training materials; smaller community. | GoHighLevel |
| Export Options | Flexible exports for funnels, courses, data (CSV). | Limited to campaign and client data exports. | GoHighLevel |
| Offline Capabilities | Limited offline editing; cloud-based. | Limited offline access; cloud-based. | Tie |
| Community Support | Active community; 4.3 G2, 4.5 Capterra ratings. | Growing community; 4.5 overall rating. | GoHighLevel |
| Trial/Free Plan | 14-day free trial for all plans. | 14-day free trial; no free plan. | GoHighLevel |
Pricing Comparison
GoHighLevel Pricing
GoHighLevel offers flat-rate pricing with unlimited contacts and users:
- Starter: $97/month – Core CRM, funnels, email/SMS automation, 3 sub-accounts.
- Unlimited: $297/month – Unlimited sub-accounts, white-labeling, API access.
- SaaS Pro: $497/month – SaaS Mode, advanced API, rebilling with markup.
- Hidden Costs: Email ($0.01/email), SMS, and calls in $20 batches.
Vendasta Pricing
Vendasta’s pricing is tiered with per-service and user fees:
- Startup: $99/month – Basic CRM, reputation tools, marketplace access.
- Professional: $499/month – Premium tools, integrations; add-ons $25/user.
- Premium: $999/month – Advanced features; add-ons $50/user.
- Hidden Costs: Per-service fees (e.g., SEO $50+, websites $100+), Snapshot Reports ($2 each).
Verdict: GoHighLevel’s flat-rate pricing with unlimited contacts and sub-accounts is more cost-effective for scaling agencies. Vendasta’s pay-per-service model can become costly with growth.
Ideal Use Cases
When to Choose GoHighLevel
- You’re an agency managing multiple clients and need white-labeling or SaaS reselling.
- You require advanced CRM, multi-channel automation (email, SMS, WhatsApp), and funnel building.
- You want flat-rate pricing with unlimited scalability.
- You prioritize robust support, API access, and course creation.
When to Choose Vendasta
- You’re focused on reselling pre-built white-label services like SEO or social media management.
- You need strong reputation management and social media tools.
- You prefer a marketplace model with minimal in-house fulfillment.
- You don’t require complex automation or funnel-building capabilities.
Frequently Asked Questions
1. What is the difference between GoHighLevel and Vendasta?
GoHighLevel is an all-in-one CRM and marketing automation platform built for agencies, while Vendasta is a white-label marketplace and client management platform focused on reselling digital services.
2. Is GoHighLevel better than Vendasta for agencies?
Yes, GoHighLevel is ideal for agencies that need automation, CRM, and funnels. Vendasta is better for agencies focused on reselling third-party digital services.
3. Which is more affordable: GoHighLevel or Vendasta?
GoHighLevel has flat monthly pricing with unlimited client accounts, while Vendasta charges per user and service, often making it more expensive at scale.
4. Does Vendasta offer CRM features like GoHighLevel?
Vendasta provides a sales CRM, but GoHighLevel offers more advanced pipeline management, automation, and client workflows.
5. Can GoHighLevel replace Vendasta?
Yes, GoHighLevel can replace Vendasta for many agencies by offering CRM, funnels, client management, and automation, but Vendasta has a broader marketplace of services.
6. Which platform offers white-labeling: GoHighLevel or Vendasta?
Both offer white-label features. GoHighLevel allows agencies to rebrand the software, while Vendasta offers a white-label marketplace for reselling services.
7. Which is easier to use: GoHighLevel or Vendasta?
Vendasta is straightforward for reselling services. GoHighLevel requires more setup but provides greater customization and automation.
8. Who should use Vendasta instead of GoHighLevel?
Agencies that focus on reselling digital services like SEO, PPC, or listings management may prefer Vendasta.
9. Who should use GoHighLevel instead of Vendasta?
Agencies that want full control over their marketing campaigns, client communication, and automation should use GoHighLevel.
10. Which platform is better for lead generation: GoHighLevel or Vendasta?
GoHighLevel excels in lead generation with funnels, SMS, and automation. Vendasta focuses more on selling marketplace services than generating leads.
11. Does Vendasta have funnel-building like GoHighLevel?
No, Vendasta does not offer funnel-building tools. GoHighLevel provides customizable funnels and landing pages.
12. Can GoHighLevel and Vendasta be used together?
Yes, agencies can use both—Vendasta for reselling services and GoHighLevel for automation, CRM, and marketing funnels.
13. Which platform has better automation: GoHighLevel or Vendasta?
GoHighLevel provides advanced automation workflows for multi-channel marketing. Vendasta has basic automation features mainly for sales and client management.
14. Is Vendasta more scalable than GoHighLevel?
Vendasta is scalable for agencies reselling third-party services. GoHighLevel is scalable for agencies managing client campaigns and marketing operations.
15. Which platform offers better reporting: GoHighLevel or Vendasta?
GoHighLevel offers in-depth reporting on campaigns, pipelines, and communication. Vendasta offers reporting mainly for marketplace services.
16. Does GoHighLevel or Vendasta have better client portals?
Vendasta is known for its white-label client portal for service delivery. GoHighLevel also provides client portals but with a focus on campaigns and pipelines.
17. Which platform is better for sales teams: GoHighLevel or Vendasta?
GoHighLevel is better for sales teams managing pipelines and leads. Vendasta is better for agencies with teams reselling and fulfilling digital services.
18. Do both GoHighLevel and Vendasta offer free trials?
GoHighLevel offers a 14-day free trial. Vendasta typically requires a paid onboarding fee with limited free trials.
19. Which is better for small agencies: GoHighLevel or Vendasta?
Small agencies benefit from GoHighLevel’s affordability and automation. Vendasta may be too costly for startups unless they focus on reselling services.
20. Which is overall better: GoHighLevel or Vendasta?
GoHighLevel is better for agencies managing marketing campaigns and automation, while Vendasta is better for agencies focused on reselling white-label services.
Final Thoughts
In the 2025 comparison of GoHighLevel vs Vendasta, your choice depends on your business model. GoHighLevel is the top pick for agencies and businesses, offering an all-in-one platform with advanced CRM, multi-channel automation, and SaaS opportunities, with agencies generating over $96 million in revenue in 2022. Vendasta excels for agencies focused on reselling white-label services with minimal effort, particularly for SEO and social media management. Try GoHighLevel’s 14-day free trial for a scalable, all-in-one solution, or explore Vendasta’s free trial for reselling-focused features.
Start Your FREE 14-Day GoHighLevel Trial | Try Vendasta for Free
Visit More About GohighLevel vs other CRMS
