Comparison Of GoHighLevel vs Keap | Which One Is Best in 2025

Choosing the right Customer Relationship Management (CRM) platform can transform your business, streamlining lead generation, automating workflows, and enhancing client experiences. GoHighLevel and Keap are two prominent CRM solutions, each catering to different needs. GoHighLevel offers an all-in-one platform with white-labeling and scalability, ideal for agencies, while Keap provides a straightforward solution for small businesses. This detailed comparison of GoHighLevel vs Keap in 2025 explores their features, pricing, and use cases to help you decide which platform aligns with your goals. Optimized for search engines with natural keyword integration, this guide draws on expert insights and real-world testing to deliver actionable advice.

For more insights, check out this detailed comparison of GoHighLevel vs Keap

Basics You Must Know: GoHighLevel vs Keap

Before diving into the comparison, consider these key questions to align your choice with your business needs:

• What are your primary goals (e.g., lead generation, automation, or client management)?
• Are you a beginner or an experienced marketer?
• Do you need a platform for solo use or team collaboration?
• Are you an agency seeking white-labeling or a small business needing simplicity?
• What’s your budget for CRM and marketing tools?

These factors will guide your decision between GoHighLevel vs Keap, as each excels in different areas based on your business model.

GoHighLevel vs Keap: Target Audience and Platforms

GoHighLevel is designed for marketing agencies, small businesses, and entrepreneurs, offering an all-in-one platform with CRM, funnels, multi-channel marketing, and white-labeling capabilities. Keap, formerly Infusionsoft, targets small businesses with a user-friendly CRM focused on basic automation and client management. To provide an unbiased comparison, we’ve tested both platforms extensively and consulted expert users for real-world insights.

Below is a properties table summarizing key aspects of GoHighLevel vs. Keap, followed by a detailed feature breakdown.

Properties	GoHighLevel	Keap	Winner
Ease of Use	Functional interface; steeper learning curve for beginners.	Simple, beginner-friendly interface with intuitive navigation.	Keap
Platform Availability	Web, iOS, Android (white-labeled apps on higher plans).	Web, iOS, Android (no white-labeling).	GoHighLevel
Marketing Features	Multi-channel (email, SMS, WhatsApp); advanced funnel builder.	Basic email marketing and automation; limited multi-channel options.	GoHighLevel
CRM Capabilities	Advanced CRM with segmentation, call tracking, and reputation management.	Easy-to-use CRM with basic lead and contact management.	GoHighLevel
Integration Options	Native integrations with Stripe, Twilio, WhatsApp; API on all plans.	150+ integrations (Zapier, Gmail, QuickBooks); robust for small businesses.	Keap
Video Quality/Exports	Supports up to 4K exports for funnels and course content.	Limited to basic content hosting; no direct video export features.	GoHighLevel
AI Features	AI-powered answering services, content creation, and automation tools.	Basic AI for automation and content suggestions.	GoHighLevel
Social Media Integration	Seamless SMS/WhatsApp; basic social media planning.	Limited social media integration; relies on third-party tools.	GoHighLevel
Price	Flat-rate plans ($97-$497/month); unlimited contacts.	Starts at $299/month; scales with users and contacts.	GoHighLevel

Overview of GoHighLevel vs Keap

GoHighLevel is an all-in-one platform tailored for agencies, offering CRM, funnels, email/SMS marketing, and white-labeling for SaaS reselling. It’s ideal for businesses seeking scalability and multi-channel capabilities. Keap provides a simpler CRM solution for small businesses, focusing on ease of use, basic automation, and client management, but it lacks the advanced features and flexibility of GoHighLevel.

Below is a detailed feature comparison to highlight their strengths and limitations.

Feature	GoHighLevel	Keap	Winner
Funnel Building	Drag-and-drop builder with Snapshots for cloning; advanced customization.	Basic drag-and-drop builder with limited customization.	GoHighLevel
Email Marketing	Templates, dynamic content; ~20% below-average deliverability.	Basic email campaigns with decent deliverability; limited templates.	Keap
Multi-Channel Marketing	Email, SMS, WhatsApp, voicemail drops, and Facebook Messenger.	Broadcast SMS and email; no WhatsApp or voicemail drops.	GoHighLevel
CRM Functionality	Advanced pipeline management, segmentation, and call tracking.	Simple CRM with basic lead and contact management.	GoHighLevel
White-Labeling	Full white-labeling (web, mobile app); SaaS Mode for reselling.	No white-labeling or reselling options.	GoHighLevel
Analytics & Reporting	Detailed campaign, funnel, and client dashboards.	Basic reporting with limited customization.	GoHighLevel
Content Management	Basic website builder for funnels and landing pages.	Simple landing page builder; no robust CMS.	GoHighLevel
Course Creation	Membership sites with templates, quizzes, and unlimited hosting.	No course creation; requires third-party tools.	GoHighLevel
Reputation Management	Collects/manages reviews from Google, Facebook, Yelp.	No native reputation management.	GoHighLevel
Automation Workflows	Advanced workflows for multi-channel campaigns and client management.	Pre-built automation for basic lead follow-up.	GoHighLevel
API Access	Available on all plans; supports custom integrations.	Available via Zapier and API; robust for small business needs.	Keap
Social Media Tools	Basic social planner; strong SMS/WhatsApp integration.	Limited social media tools; relies on integrations.	GoHighLevel
Mobile App	White-labeled iOS/Android apps on higher plans.	Basic iOS/Android apps for CRM tasks; no white-labeling.	GoHighLevel
Scalability	Unlimited sub-accounts and contacts; ideal for agencies.	Limited by user and contact pricing; less scalable.	GoHighLevel
Customer Support	24/7 live chat, email, phone; concierge migration.	US-based phone and chat; limited hours for lower tiers.	GoHighLevel
Onboarding Resources	Tutorials, welcome course, and community support.	Onboarding guides and Keap University; less extensive.	GoHighLevel
Export Options	Flexible exports for funnels, courses, and data (CSV).	Basic CSV exports for contacts and campaigns.	GoHighLevel
Offline Capabilities	Limited offline editing; primarily cloud-based.	Limited offline access; cloud-based.	Tie
Community Support	Active community with tutorials and forums.	Smaller community; fewer resources than GoHighLevel.	GoHighLevel
Trial/Free Plan	14-day free trial for all plans.	14-day free trial; no free plan.	GoHighLevel

Pricing Comparison

GoHighLevel Pricing

GoHighLevel offers flat-rate pricing with unlimited contacts and users:

• Starter: $97/month – Core CRM, funnels, email/SMS automation.
• Unlimited: $297/month – Unlimited sub-accounts, white-labeling.
• SaaS Pro: $497/month – SaaS Mode, advanced API, rebilling with markup.
• Hidden Costs: Email ($0.01/email), SMS, and calls in $20 batches.

Keap Pricing

Keap’s pricing scales with users and contacts:

• Pro: $299/month – 2 users, 1,500 contacts; $39/additional user.
• Max: $349/month – 3 users, 2,500 contacts; additional fees for users/contacts.
• Hidden Costs: Costs rise with additional users ($39 each) and contacts; add-ons increase expenses.

Verdict: GoHighLevel is more cost-effective for scaling businesses with its flat-rate pricing and unlimited contacts/users. Keap’s pricing becomes expensive as your team or contact list grows.

Ideal Use Cases

When to Choose GoHighLevel

• You’re an agency needing white-labeling or SaaS reselling.
• You require multi-channel marketing (SMS, WhatsApp, email).
• You want flat-rate pricing with unlimited scalability.
• You need advanced funnels, course creation, or reputation management.

When to Choose Keap

• You’re a small business seeking a simple, beginner-friendly CRM.
• You prioritize basic email marketing and automation.
• You need robust integrations with tools like QuickBooks or Gmail.
• You prefer a straightforward platform without advanced features.

Pros and Cons

GoHighLevel

Pros:

• All-in-one platform with CRM, funnels, and multi-channel marketing.
• Flat-rate pricing with unlimited contacts/users.
• White-labeling and SaaS Mode for agencies.
• Advanced automation and reputation management. Cons:
• Steeper learning curve for beginners.
• Below-average email deliverability (~20% lower).
• Usage fees for SMS, email, and calls.

Keap

Pros:

• Beginner-friendly interface and simple CRM.
• Decent email deliverability and basic automation.
• Strong integrations for small business tools. Cons:
• Pricing scales with users and contacts, increasing costs.
• No white-labeling or SaaS reselling.
• Limited advanced features and multi-channel options.

Frequently Asked Questions

1. What is the difference between GoHighLevel and Keap?
GoHighLevel is an all-in-one agency-focused marketing automation and CRM platform, while Keap (formerly Infusionsoft) is primarily a small business CRM with sales and email automation.

2. Is GoHighLevel better than Keap for marketing agencies?
Yes, GoHighLevel is specifically designed for agencies, offering white-label features and client portals, while Keap caters more to individual entrepreneurs and small businesses.

3. Which is more affordable: GoHighLevel or Keap?
GoHighLevel has flat-rate pricing that supports unlimited users and clients, making it cost-effective for agencies. Keap charges per user and feature, which can get expensive as you scale.

4. Does Keap have better email marketing than GoHighLevel?
Keap excels at email marketing with advanced automation and templates, while GoHighLevel integrates email with SMS, voicemail drops, and funnels for multi-channel outreach.

5. Can GoHighLevel replace Keap completely?
For agencies, yes. GoHighLevel offers CRM, funnels, automation, and client management. However, Keap may still be preferred for businesses that need strong, straightforward sales pipeline tools.

6. Does GoHighLevel offer white-labeling like Keap?
Yes, GoHighLevel offers full white-labeling so agencies can brand the platform as their own, a feature Keap does not provide.

7. Which CRM is easier to use: GoHighLevel or Keap?
Keap has a simpler interface for beginners. GoHighLevel requires a learning curve but offers more customization and advanced automation for power users.

8. Does Keap integrate with as many tools as GoHighLevel?
Keap has strong native integrations, while GoHighLevel uses Zapier, webhooks, and API to connect with other tools. Both are flexible but Keap offers more polished out-of-the-box integrations.

9. Which platform is better for lead generation: GoHighLevel or Keap?
GoHighLevel is built for lead generation agencies, with funnels, landing pages, and SMS campaigns. Keap is better suited for nurturing leads with email and sales pipeline tracking.

10. Is GoHighLevel or Keap better for small businesses?
Keap is better for small business owners who want simple CRM and automation, while GoHighLevel is ideal for agencies or consultants managing multiple clients.

11. Which platform has stronger automation: GoHighLevel or Keap?
GoHighLevel shines in multi-channel automation (email, SMS, voicemail, funnels), while Keap is more email-focused with simplified automation rules.

12. Does GoHighLevel or Keap offer better customer support?
Both platforms provide 24/7 support, knowledge bases, and community groups. However, Keap has a longer history and more extensive documentation.

13. Which is better for sales pipelines: GoHighLevel or Keap?
Keap has a clean drag-and-drop sales pipeline for small businesses. GoHighLevel provides advanced pipelines with automation triggers, making it stronger for agencies.

14. Do GoHighLevel and Keap offer free trials?
Yes, both offer free trials. GoHighLevel typically offers 14 days with full features, while Keap offers a 14-day trial for its CRM and automation tools.

15. Is GoHighLevel more scalable than Keap?
GoHighLevel is more scalable for agencies since it supports unlimited users and accounts. Keap is scalable for SMBs but becomes expensive as you add more users.

16. Which platform offers better reporting: GoHighLevel or Keap?
GoHighLevel has practical analytics focused on leads and client campaigns, while Keap provides detailed sales and email performance reports.

17. Can Keap integrate with GoHighLevel?
Yes, via Zapier or API, you can connect GoHighLevel and Keap to sync CRM data, leads, and workflows.

18. Which platform is more beginner-friendly: GoHighLevel vs Keap?
Keap is easier for beginners due to its simple layout, while GoHighLevel is more complex but powerful once mastered.

19. Is GoHighLevel or Keap better for customer communication?
GoHighLevel wins with multi-channel communication (calls, SMS, email, voicemail drops). Keap mainly focuses on email and CRM-based contact.

20. Which platform is overall better: GoHighLevel or Keap?
It depends on your business model. Agencies benefit more from GoHighLevel, while solopreneurs and SMBs may prefer Keap for its straightforward CRM and email automation.

Ready to Choose Your CRM?

GoHighLevel vs Keap cater to different business needs in 2025. GoHighLevel is the top choice for agencies and growth-minded businesses, offering an all-in-one platform with white-labeling, advanced automation, and flat-rate pricing. Keap is ideal for small businesses seeking simplicity and basic CRM functionality. Start with GoHighLevel’s 14-day free trial or Keap’s trial to test their features and find the perfect fit for your business goals.

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