Comparison Of GoHighLevel vs Kartra | Which One Is Best in 2025
In the ever-evolving digital marketing landscape, choosing the right platform can make or break your business growth. With so many all-in-one solutions available, two names often stand out—GoHighLevel and Kartra. Both promise to streamline marketing, sales, and customer management, but they cater to different audiences. As we move into 2025, businesses, agencies, and entrepreneurs are asking the same question: Which platform offers the best value, flexibility, and long-term scalability? This detailed comparison of GoHighLevel vs Kartra will help you identify the key differences, strengths, and limitations, enabling you to make an informed decision for your business.
Basics You Must Know in GoHighLevel vs. Kartra
Contents
Your choice between GoHighLevel and Kartra depends on your business goals and operational needs. Ask yourself these key questions:
- What are your primary marketing goals (e.g., client management, course creation, or lead nurturing)?
- Are you a beginner or an experienced marketer comfortable with complex tools?
- Do you need a platform for solo work or team/client collaboration?
- Are you looking to scale with white-labeling or SaaS opportunities?
These considerations will guide you toward the platform that best aligns with your objectives.
GoHighLevel vs. Kartra – Target Audience and Platforms
GoHighLevel and Kartra are both robust all-in-one marketing platforms, but they serve distinct audiences. GoHighLevel is tailored for agencies and businesses, offering advanced CRM, automation, and white-labeling, trusted by over 60,000 agencies and 1.2 million businesses. Kartra, used by countless entrepreneurs since its 2018 public launch, excels for solopreneurs, course creators, and small businesses with its user-friendly interface and course-building tools. I’ve tested both platforms extensively and gathered insights from expert users to provide an unbiased comparison. Below is a properties table summarizing their key attributes.
| Properties | GoHighLevel | Kartra | Winner |
|---|---|---|---|
| Ease of Use | Functional interface with a steeper learning curve for beginners. | Sleek, beginner-friendly interface with drag-and-drop simplicity. | Kartra |
| Platform Availability | Web, iOS, Android (white-labeled apps on higher plans). | Web, iOS, Android (no white-labeling). | GoHighLevel |
| Marketing Features | Multi-channel (email, SMS, WhatsApp); advanced automation and CRM. | Email, funnels, webinars, course hosting; limited SMS. | GoHighLevel |
| CRM Capabilities | Robust CRM with pipelines, segmentation, call tracking. | Basic lead management; no dedicated CRM. | GoHighLevel |
| AI Features | AI for automation, chatbots, content creation. | Behavioral adaptive marketing; limited AI tools. | GoHighLevel |
| Social Media Integration | SMS/WhatsApp integration; basic social planner. | Direct integration with social platforms for sharing. | Kartra |
| Price | Starts at $97/month; unlimited contacts/users. | Starts at $99/month; tiered plans with contact limits. | GoHighLevel |
Overview of GoHighLevel vs Kartra
GoHighLevel and Kartra both aim to streamline digital marketing, but their strengths differ. GoHighLevel is a powerhouse for agencies, offering CRM, multi-channel automation, and SaaS reselling, with agencies generating over $96 million in SaaS revenue in 2022. Kartra is ideal for entrepreneurs and course creators, providing intuitive tools for funnels, email marketing, webinars, and membership sites. Below is a detailed feature comparison to highlight their capabilities.
| Feature | GoHighLevel | Kartra | Winner |
|---|---|---|---|
| Funnel Building | Drag-and-drop builder with Snapshots for scalable funnels. | Intuitive funnel builder with A/B testing and checkout pages. | Kartra |
| Email Marketing | Templates, automation; ~20% below-average deliverability. | Unlimited emails, advanced templates, behavioral automation. | Kartra |
| Multi-Channel Marketing | Email, SMS, WhatsApp, voicemail drops, Facebook Messenger. | Email, SMS; no WhatsApp or voicemail drops. | GoHighLevel |
| CRM Functionality | Advanced pipelines, smart lists, call tracking, reputation management. | Lead scoring, tagging; no dedicated CRM. | GoHighLevel |
| White-Labeling | Full white-labeling with custom domains and apps. | No white-labeling; limited branding options. | GoHighLevel |
| Analytics & Reporting | Detailed campaign, funnel, and client dashboards. | Advanced funnel analytics, heatmap tracking. | Kartra |
| Course Creation | Membership sites with templates, quizzes, unlimited hosting. | Robust course tools with drip scheduling, quizzes, webinars. | Kartra |
| Video Hosting | No native video hosting; third-party integration needed. | Built-in video hosting with analytics, CTAs, overlays. | Kartra |
| Webinar Integration | No native webinars; requires third-party tools like Zoom. | Native live and hosted webinars with automation. | Kartra |
| Reputation Management | Collects/manages reviews from Google, Facebook, Yelp. | No reputation management features. | GoHighLevel |
| Automation Workflows | Advanced multi-channel workflows with smart triggers. | Behavioral adaptive automation; fewer triggers than GHL. | GoHighLevel |
| API Access | Available on all plans; supports custom integrations. | API access on higher-tier plans only. | GoHighLevel |
| Social Media Tools | SMS/WhatsApp integration; basic social planner. | Direct integration with social platforms for campaigns. | Kartra |
| Mobile App | White-labeled iOS/Android apps on higher plans. | Basic iOS/Android apps for campaign management. | GoHighLevel |
| Scalability | Unlimited sub-accounts and contacts; agency-focused. | Tiered plans with contact limits; suited for smaller operations. | GoHighLevel |
| Customer Support | 24/7 live chat, email, phone; concierge migration. | Live chat, email, knowledge base; slower response times. | GoHighLevel |
| Onboarding Resources | Tutorials, welcome course, active Facebook community. | Step-by-step tutorials, community forums. | GoHighLevel |
| Export Options | Flexible exports for funnels, courses, data (CSV). | Exports for campaigns and data; less flexible. | GoHighLevel |
| Offline Capabilities | Limited offline editing; cloud-based. | Limited offline access; cloud-based. | Tie |
| Community Support | Active community; 4.3 G2, 4.5 Capterra ratings. | Strong community; 4.6 Trustpilot, 4.5 Capterra. | Tie |
| Trial/Free Plan | 14-day free trial for all plans. | 14-day trial for $1; 30-day money-back guarantee. | Kartra |
Pricing Comparison
GoHighLevel Pricing
GoHighLevel offers flat-rate pricing with unlimited contacts and users:
- Starter: $97/month – Core CRM, funnels, email/SMS automation, 3 sub-accounts.
- Unlimited: $297/month – Unlimited sub-accounts, white-labeling, API access.
- SaaS Pro: $497/month – SaaS Mode, advanced API, rebilling with markup.
- Hidden Costs: Email ($0.01/email), SMS, and calls in $20 batches.
Kartra Pricing
Kartra’s pricing is tiered with contact and feature limits:
- Starter: $99/month – 2,500 contacts, 1 domain, core features.
- Growth: $189/month – 12,500 contacts, webinars, affiliate management.
- Professional: $429/month – 25,000 contacts, advanced analytics, live chat.
- Hidden Costs: Overage fees for exceeding contact limits; no white-labeling.
Verdict: GoHighLevel’s flat-rate pricing with unlimited contacts and sub-accounts is more cost-effective for scaling agencies. Kartra’s tiered plans suit smaller businesses but can get expensive with contact growth.
Ideal Use Cases
When to Choose GoHighLevel
- You’re an agency managing multiple clients and need white-labeling or SaaS reselling.
- You require advanced CRM, multi-channel automation (email, SMS, WhatsApp), and reputation management.
- You want flat-rate pricing with unlimited scalability.
- You prioritize robust integrations and API access.
When to Choose Kartra
- You’re a solopreneur, course creator, or small business focused on digital products or webinars.
- You need an intuitive platform with built-in video hosting, course tools, and funnel analytics.
- You prefer a beginner-friendly interface with step-by-step guidance.
- You don’t need advanced CRM or white-labeling.
Frequently Asked Questions
1. What is the difference between GoHighLevel and Kartra?
GoHighLevel is a CRM and automation platform built for agencies, while Kartra is an all-in-one marketing platform focused on entrepreneurs, online businesses, and course creators.
2. Can GoHighLevel replace Kartra?
Yes, GoHighLevel can replace Kartra by offering funnels, CRM, automation, membership sites, and client management, but Kartra is simpler for solopreneurs.
3. Which is more affordable: GoHighLevel or Kartra?
GoHighLevel uses flat-rate pricing with unlimited users and accounts, making it cost-effective for agencies. Kartra charges per plan, based on features and leads.
4. Is Kartra better than GoHighLevel for course creators?
Yes, Kartra has stronger built-in tools for membership sites and online courses, while GoHighLevel requires third-party setups or customization.
5. Who should choose GoHighLevel over Kartra?
Agencies, consultants, and marketers who manage multiple clients and need white-label features should choose GoHighLevel.
6. Who should choose Kartra over GoHighLevel?
Online coaches, course creators, and solopreneurs running a single business may find Kartra better suited due to its built-in membership and checkout features.
7. Does GoHighLevel offer membership sites like Kartra?
Yes, GoHighLevel supports membership sites but requires more customization, while Kartra offers built-in, ready-to-use membership tools.
8. Which is easier to use: GoHighLevel or Kartra?
Kartra is easier for beginners and small businesses. GoHighLevel requires a learning curve but is more powerful for advanced marketing.
9. Does Kartra have a CRM like GoHighLevel?
Kartra has a contact management system but lacks the advanced pipeline and client CRM features found in GoHighLevel.
10. Which platform has better automation: GoHighLevel or Kartra?
GoHighLevel provides advanced multi-channel automation with email, SMS, calls, and pipelines. Kartra’s automation is strong but mainly focused on email and funnel triggers.
11. Does GoHighLevel or Kartra support white-labeling?
GoHighLevel offers full white-labeling for agencies. Kartra does not support white-label features.
12. Can Kartra integrate with as many tools as GoHighLevel?
GoHighLevel uses Zapier, API, and direct integrations, while Kartra offers native integrations with popular apps but is more limited in comparison.
13. Which platform is better for lead generation: GoHighLevel or Kartra?
GoHighLevel is designed for lead generation agencies running ads, funnels, and automation. Kartra is better for solopreneurs generating leads through funnels and membership offers.
14. Which platform has better analytics: GoHighLevel or Kartra?
GoHighLevel offers detailed reports on CRM, campaigns, and pipelines. Kartra provides analytics on sales, funnels, and customer behavior.
15. Can GoHighLevel and Kartra be used together?
Yes, they can be integrated using Zapier or API, but most businesses prefer to stick with one platform.
16. Which is more scalable: GoHighLevel or Kartra?
GoHighLevel scales better for agencies managing multiple clients, while Kartra scales well for solopreneurs managing one online business.
17. Do GoHighLevel and Kartra both offer free trials?
Yes, GoHighLevel offers a 14-day free trial. Kartra typically offers a 14-day trial for a small fee.
18. Is Kartra better for e-commerce than GoHighLevel?
Yes, Kartra has built-in checkout and product management features, making it better for e-commerce. GoHighLevel focuses more on client management and automation.
19. Which platform is better for customer communication?
GoHighLevel offers SMS, calls, voicemail drops, and email. Kartra mainly focuses on email and funnel-based communication.
20. Which is overall better: GoHighLevel or Kartra?
GoHighLevel is better for agencies and marketers who need a full CRM and automation system. Kartra is better for solopreneurs and course creators who need a business-in-a-box platform.
Final Thoughts
In the 2025 showdown of GoHighLevel vs Kartra, the right choice depends on your business model. GoHighLevel is the go-to for agencies and businesses, offering unmatched CRM, multi-channel automation, and SaaS opportunities, with over $96 million in agency revenue generated in 2022. Kartra excels for solopreneurs and course creators with its intuitive interface, native webinars, and video hosting. Test GoHighLevel’s 14-day free trial for agency-grade tools or Kartra’s $1 trial for a user-friendly experience tailored to digital products.
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