Comparison Of GoHighLevel vs ClickFunnels | Which One Is Best in 2025

In today’s digital landscape, search engine optimization (SEO) and effective marketing tools are vital for business growth. As businesses increasingly rely on online visibility to attract their target audiences, choosing the right platform to build funnels, manage campaigns, and nurture leads is critical. GoHighLevel VS ClickFunnels are two leading platforms designed to streamline marketing and sales processes, but they cater to different needs. This in-depth comparison explores their features, pricing, usability, and more to help you decide which tool best suits your business goals in 2025.

Overview of GoHighLevel VS ClickFunnels

GoHighLevel: The All-in-One Agency Powerhouse

GoHighLevel is a comprehensive platform tailored for marketing agencies, small businesses, and entrepreneurs. It combines tools for email marketing, SMS campaigns, CRM, funnel building, reputation management, and more into a single ecosystem. Its white-labeling feature allows agencies to rebrand the platform and resell it to clients, making it a favorite for those managing multiple accounts. GoHighLevel aims to simplify tech stacks by offering an all-in-one solution.

ClickFunnels: The Funnel-Building Specialist

ClickFunnels has long been known for its robust funnel-building capabilities. Since its 2.0 update in 2023, it has expanded to include e-commerce pages, course creation, and customer hubs, evolving into a more complete platform. While it excels in creating high-converting funnels and landing pages, it focuses less on comprehensive agency tools compared to GoHighLevel.

In-Depth Feature Comparison

1. Funnel and Website Building

GoHighLevel: GoHighLevel offers a user-friendly funnel and website builder with customizable templates and a drag-and-drop interface. It includes features like countdown timers, testimonials, and FAQ blocks to boost conversions. Its “Snapshots” feature allows agencies to clone entire marketing setups (funnels, workflows, and CRM settings) across client accounts, saving significant time. While functional, its templates are less polished than ClickFunnels’.

ClickFunnels: ClickFunnels 2.0 provides a more refined funnel and website builder with premium templates, gradients, and advanced styling options like Universal Sections, which allow simultaneous edits across multiple pages. Its intuitive interface organizes tools into clear tabs, making it easier to navigate. Features like 1-click upsells, order bumps, and A/B split testing enhance its conversion optimization capabilities.

Verdict: ClickFunnels is superior for businesses prioritizing polished, high-converting funnels and landing pages. GoHighLevel excels for agencies needing quick, scalable funnel deployment across multiple clients.

2. Email Marketing

GoHighLevel: GoHighLevel supports email marketing with basic autoresponders and smart campaigns triggered by user interactions. Its strength lies in multi-channel integration, allowing emails to work alongside SMS, WhatsApp, live chat, and voicemail drops. However, its email deliverability is a notable weakness (approximately 20% below industry average), and reliance on third-party providers like Mailgun can lead to unexpected costs. It also lacks pre-built email templates, which can slow campaign creation.

ClickFunnels: ClickFunnels offers robust email marketing with high deliverability rates, modern templates categorized for promotions, newsletters, and order confirmations, and a dedicated analytics dashboard for tracking open rates and conversions. Its email builder is intuitive, making it easy for beginners to create professional campaigns.

Verdict: ClickFunnels is the better choice for businesses focused on email marketing due to its superior deliverability and template variety. GoHighLevel suits multi-channel campaigns but requires third-party integrations for optimal email performance.

3. CRM and Sales Automation

GoHighLevel: GoHighLevel’s CRM is a standout, offering advanced features like pipeline management, contact segmentation, two-way SMS, WhatsApp integration, call tracking, and appointment scheduling. Its social media planner and reputation management tools eliminate the need for external platforms like Buffer or Yelp. It’s designed for agencies managing multiple clients, with unlimited contacts and workflows.

ClickFunnels: ClickFunnels’ CRM has improved with its 2.0 update, offering contact list building, segmentation, and two-way SMS. However, its CRM remains basic compared to GoHighLevel, often requiring additional tools for advanced sales automation or client management.

Verdict: GoHighLevel’s CRM is far more comprehensive, making it ideal for agencies and complex sales processes. ClickFunnels suits businesses with simpler CRM needs.

4. Course Creation and Membership Sites

GoHighLevel: GoHighLevel offers robust course creation tools, including ready-to-use templates, unlimited video hosting, quizzes, assignments, and course completion certificates. Features like drip-feeding, content locking, and student discussion areas enhance its membership capabilities. It also supports easy imports from Kajabi, making it a strong choice for course-centric businesses.

ClickFunnels: ClickFunnels 2.0 introduced course creation features, including module organization, drip-feeding, content locking, and progress tracking. While functional, it lacks advanced features like quizzes or certificates and has limits on courses (e.g., three courses on the $97/month plan).

Verdict: GoHighLevel is better for course creators needing advanced features and unlimited scalability. ClickFunnels is sufficient for basic course and membership site needs.

5. Reputation Management

GoHighLevel: A unique feature of GoHighLevel is its reputation management tool, which allows businesses to collect, monitor, and respond to reviews from Google, Facebook, and Yelp within a single dashboard. Automated review requests, smart follow-ups, and private feedback routing for negative reviews help protect online reputations and boost local SEO.

ClickFunnels: ClickFunnels does not offer native reputation management, requiring third-party tools for review management.

Verdict: GoHighLevel is the clear winner for businesses prioritizing online reputation and local search rankings.

6. Integrations

GoHighLevel: GoHighLevel provides native integrations with tools like WhatsApp, Google Analytics, Facebook Ads, and Slack, plus API access on all plans. Its marketplace includes additional apps, and its all-in-one design reduces the need for extensive third-party tools.

ClickFunnels: ClickFunnels integrates with tools like MailChimp, HubSpot, and LeadPages, primarily through Zapier. However, API access is restricted to its $297/month plan, limiting custom integrations for lower tiers.

Verdict: GoHighLevel offers more flexible and built-in integration options, making it ideal for businesses with diverse tech stacks.

7. Usability and Learning Curve

GoHighLevel: GoHighLevel’s interface is functional but can feel clunky due to its extensive features. It’s designed for users with some marketing experience, particularly agencies. The platform provides onboarding tutorials and a welcome course, but mastering its full capabilities requires time.

ClickFunnels: ClickFunnels offers a more polished and intuitive interface, with tools organized into clear tabs and pages. Its onboarding calls, detailed documentation, and in-platform help videos make it accessible for beginners.

Verdict: ClickFunnels is easier to use, especially for beginners. GoHighLevel suits users comfortable with a steeper learning curve for advanced functionality.

8. Support

GoHighLevel: GoHighLevel provides robust support, including a dedicated phone line, email, and chatbot assistance. Its onboarding tutorials and welcome course are comprehensive, and support staff are responsive, typically resolving queries within 24 hours.

ClickFunnels: ClickFunnels offers onboarding calls, detailed documentation, learning hubs, and help videos embedded in templates. While effective, its chatbot support can have longer wait times compared to GoHighLevel.

Verdict: GoHighLevel edges out slightly with faster, more direct support options.

Pricing Comparison

GoHighLevel Pricing

GoHighLevel uses a flat-rate pricing model with unlimited contacts, funnels, and emails:

• Starter: $97/month – Includes core features like CRM, funnels, email, and SMS for small businesses or agencies.
• Unlimited: $297/month – Adds unlimited sub-accounts and white-labeling, ideal for agencies reselling to clients.
• Hidden Costs: Email broadcasts ($0.01/email), email validation, SMS, WhatsApp, and call fees are charged in $20 batches based on usage.

ClickFunnels Pricing

ClickFunnels’ pricing is based on features and limits:

• Basic: $97/month (limited-time offer) – Unlimited funnels but only three courses and basic features.
• Pro: $197/month – Expanded features, including more courses and advanced tools.
• Hidden Costs: Integrations ($0.01), video hosting ($0.10/video), and bandwidth ($10/TB).

Verdict: GoHighLevel offers better value for agencies and businesses with large contact lists due to its unlimited model. ClickFunnels is more affordable for smaller businesses but has stricter limits.

Ideal Use Cases

When to Choose GoHighLevel

• You’re a marketing agency managing multiple clients and need white-labeling.
• You want an all-in-one platform for CRM, funnels, email, SMS, and reputation management.
• You have a large contact list and prefer flat-rate pricing.
• You need advanced course creation or reputation management tools.

When to Choose ClickFunnels

• You prioritize polished, high-converting funnels and landing pages.
• You need reliable email marketing with high deliverability.
• You’re a small business or solopreneur focused on simple funnels and courses.
• You prefer an intuitive, beginner-friendly interface.

Pros and Cons

GoHighLevel

Pros:

• Comprehensive all-in-one platform for marketing, sales, and CRM.
• Unlimited contacts, funnels, emails, and courses.
• White-labeling and Snapshots for agencies.
• Robust reputation management and multi-channel marketing.
• Extensive integrations with API access on all plans.

Cons:

• Poor email deliverability (~20% below average).
• Unexpected fees for email, SMS, and WhatsApp usage.
• Clunky interface with a steeper learning curve.

ClickFunnels

Pros:

• Polished funnel and website builder with premium templates.
• High email deliverability and intuitive email templates.
• Beginner-friendly interface with strong onboarding.
• Advanced conversion optimization tools (upsells, order bumps).

Cons:

• Limited CRM and course creation features.
• Restricted integrations and API access on lower tiers.
• Additional fees for video hosting and integrations.

1. What is the primary difference between GoHighLevel and ClickFunnels?

GoHighLevel is an all-in-one platform tailored for agencies, offering CRM, multi-channel marketing, funnel building, and white-labeling. ClickFunnels focuses on polished funnel and website building, with strong email marketing and course creation tools, ideal for small businesses and solopreneurs.

2. Which platform is better for beginners?

ClickFunnels is more beginner-friendly due to its intuitive interface, organized layout, and comprehensive onboarding resources like help videos and documentation. GoHighLevel’s extensive features can feel overwhelming for new users.

3. Can I use GoHighLevel or ClickFunnels for e-commerce?

Yes, both support e-commerce. ClickFunnels excels in creating high-converting sales funnels with upsells and order bumps. GoHighLevel is better for agencies managing e-commerce clients, offering multi-channel marketing and reputation management.

4. Does GoHighLevel’s white-labeling feature justify its cost?

For agencies, GoHighLevel’s white-labeling (Unlimited plan, $297/month) allows reselling the platform to clients for at least $97/month each, enabling quick profitability. ClickFunnels does not offer white-labeling.

5. How reliable is email deliverability for each platform?

ClickFunnels provides superior email deliverability with high open and conversion rates. GoHighLevel’s deliverability is approximately 20% below industry average, often requiring third-party tools like Mailgun to improve performance.

6. Can I migrate funnels or courses between GoHighLevel and ClickFunnels?

GoHighLevel supports importing ClickFunnels workflows and Kajabi courses, simplifying transitions. ClickFunnels does not offer direct imports from GoHighLevel, requiring manual recreation of funnels and courses.

7. What are the hidden costs for each platform?

GoHighLevel charges for email broadcasts ($0.01/email), SMS, WhatsApp, and calls, billed in $20 batches. ClickFunnels charges for integrations ($0.01), video hosting ($0.10/video), and bandwidth ($10/TB).

8. Which platform offers better customer support?

GoHighLevel provides faster, more direct support with a dedicated phone line and responsive staff, typically resolving queries within 24 hours. ClickFunnels offers robust documentation and onboarding but may have longer wait times.

9. Is GoHighLevel suitable for non-agency businesses?

Yes, GoHighLevel’s all-in-one features, like CRM, funnels, and reputation management, benefit small businesses. However, its agency-focused tools and steeper learning curve may be overkill for solopreneurs.

10. How does ClickFunnels’ funnel builder compare to GoHighLevel’s?

ClickFunnels offers a more polished funnel builder with premium templates, Universal Sections, and advanced conversion tools like 1-click upsells. GoHighLevel’s builder is simpler and includes Snapshots for cloning setups, ideal for agencies.

11. Can I create courses with both platforms?

Yes, both support course creation. GoHighLevel offers advanced features like quizzes, certificates, and unlimited video hosting. ClickFunnels provides basic course tools with limits (e.g., three courses on the $97/month plan).

12. Does either platform support multi-channel marketing?

GoHighLevel excels in multi-channel marketing, integrating email, SMS, WhatsApp, Facebook Messenger, and voicemail drops. ClickFunnels supports email and SMS but lacks the breadth of GoHighLevel’s channels.

13. How do their CRM capabilities compare?

GoHighLevel’s CRM is more robust, offering pipeline management, call tracking, WhatsApp integration, and social media planning. ClickFunnels’ CRM is basic, suitable for simple contact management but often requires additional tools.

14. Which platform is better for SEO?

Both platforms support SEO-friendly funnels and websites with customizable URLs and meta tags. GoHighLevel’s reputation management boosts local SEO through review collection. ClickFunnels’ polished pages may improve user engagement, indirectly aiding SEO.

15. Are there free trials available?

Yes, both offer 14-day free trials. GoHighLevel’s trial includes access to most features, while ClickFunnels’ trial covers its Basic plan, allowing you to test funnels and email marketing.

16. How do their integrations compare?

GoHighLevel offers native integrations with WhatsApp, Google Analytics, and Slack, plus API access on all plans. ClickFunnels integrates with MailChimp and HubSpot via Zapier, but API access is limited to its $297/month plan.

17. Can I use GoHighLevel or ClickFunnels for local businesses?

GoHighLevel is ideal for local businesses due to its reputation management and review collection tools, which enhance local SEO. ClickFunnels suits local businesses focused on lead generation through funnels.

18. Which platform is more cost-effective for large contact lists?

GoHighLevel’s flat-rate pricing with unlimited contacts is more cost-effective for large lists. ClickFunnels’ limits on courses and additional fees for integrations and hosting can increase costs.

19. Does either platform support A/B split testing?

Yes, both support A/B split testing for funnels and emails. ClickFunnels’ testing is more robust for funnel optimization, while GoHighLevel offers split testing primarily for emails.

20. Which platform is better for agencies?

GoHighLevel is the clear choice for agencies due to its white-labeling, Snapshots for cloning setups, and comprehensive tools for managing multiple clients. ClickFunnels is better for agencies focused solely on funnel building.

Final Thoughts

GoHighLevel and ClickFunnels cater to different business needs. GoHighLevel is the go-to for agencies needing an all-in-one platform with CRM, multi-channel marketing, and white-labeling. ClickFunnels excels for small businesses and solopreneurs prioritizing polished funnels and reliable email marketing. Evaluate your goals, budget, and technical needs, and leverage their free trials to find the best fit for 2025.