Comparison Of GoHighLevel vs Klaviyo | Which One Is Best in 2025
In today’s competitive digital marketing landscape, businesses must carefully choose the right tools to engage customers, automate workflows, and drive growth. Two platforms often compared are GoHighLevel VS Klaviyo. While both offer marketing automation, they serve very different purposes. GoHighLevel is an agency-focused, all-in-one CRM and automation platform, while Klaviyo is an advanced email and SMS marketing solution designed primarily for e-commerce brands. As we step into 2025, many businesses are asking: Which platform offers the most value and scalability—GoHighLevel VS Klaviyo?
Basics You Must Know in GoHighLevel vs Klaviyo
Contents
Your decision between GoHighLevel and Klaviyo depends on your business goals and marketing needs. Consider these key questions:
- Are you focused on e-commerce email campaigns or multi-channel automation for broader marketing?
- Are you a beginner or an experienced marketer comfortable with complex platforms?
- Do you need a platform for solo work or managing multiple clients/teams?
- Are you seeking white-labeling or SaaS revenue opportunities?
These questions will guide you toward the platform that aligns with your objectives.
GoHighLevel vs Klaviyo – Target Audience and Platforms
GoHighLevel and Klaviyo are powerful marketing platforms with distinct audiences. GoHighLevel, trusted by over 60,000 agencies and 1.2 million businesses, is an all-in-one solution for agencies and service-based businesses, offering CRM, funnels, and multi-channel automation. Klaviyo, a leader in e-commerce, specializes in email and SMS marketing with deep integrations for platforms like Shopify. I’ve tested both platforms and gathered insights from expert users to provide an unbiased comparison based on real-world feedback. Below is a properties table summarizing their key attributes.
| Properties | GoHighLevel | Klaviyo | Winner |
|---|---|---|---|
| Ease of Use | Functional interface; steeper learning curve for beginners. | Intuitive drag-and-drop interface; beginner-friendly. | Klaviyo |
| Platform Availability | Web, iOS, Android (white-labeled apps on higher plans). | Web, iOS, Android (no white-label apps). | GoHighLevel |
| Marketing Features | Multi-channel (email, SMS, WhatsApp); advanced automation. | Email and SMS; e-commerce-focused automation. | GoHighLevel |
| CRM Capabilities | Robust CRM with pipelines, segmentation, call tracking. | Focused on e-commerce; basic CRM with segmentation. | GoHighLevel |
| AI Features | AI for automation, chatbots, content creation. | AI-driven segmentation, predictive analytics. | Tie |
| Social Media Integration | SMS/WhatsApp integration; basic social planner. | Seamless integration with e-commerce and social platforms. | Klaviyo |
| Price | Starts at $97/month; unlimited contacts/users. | Starts at $20/month; contact-based pricing. | GoHighLevel |
Overview of GoHighLevel vs Klaviyo
GoHighLevel and Klaviyo both streamline digital marketing but cater to different needs. GoHighLevel is a comprehensive platform for agencies, offering CRM, funnels, and multi-channel automation, with agencies generating over $96 million in SaaS revenue in 2022. Klaviyo is tailored for e-commerce, excelling in email and SMS campaigns with advanced segmentation and analytics. Below is a detailed feature comparison to highlight their strengths.
| Feature | GoHighLevel | Klaviyo | Winner |
|---|---|---|---|
| Funnel Building | Drag-and-drop builder with Snapshots for scalable funnels. | No funnel builder; relies on e-commerce integrations. | GoHighLevel |
| Email Marketing | Templates, automation; ~20% below-average deliverability. | Advanced templates, high deliverability (9.2/10 G2 score). | Klaviyo |
| Multi-Channel Marketing | Email, SMS, WhatsApp, voicemail drops, Facebook Messenger. | Email, SMS, mobile push; no WhatsApp or voicemail. | GoHighLevel |
| CRM Functionality | Advanced pipelines, smart lists, call tracking, reputation management. | E-commerce-focused; segmentation based on purchase behavior. | GoHighLevel |
| White-Labeling | Full white-labeling with custom domains and apps. | No white-labeling; limited branding options. | GoHighLevel |
| Analytics & Reporting | Campaign, funnel, and client dashboards. | Detailed e-commerce analytics, ROI tracking (8.9/10 G2 score). | Klaviyo |
| Course Creation | Membership sites with templates, quizzes, unlimited hosting. | No course creation; links to external platforms. | GoHighLevel |
| Reputation Management | Collects/manages reviews from Google, Facebook, Yelp. | No reputation management features. | GoHighLevel |
| Automation Workflows | Advanced multi-channel workflows with smart triggers. | Behavior-driven email/SMS automation; e-commerce-focused. | GoHighLevel |
| API Access | Available on all plans; supports custom integrations. | Robust API; deep e-commerce integrations (e.g., Shopify). | Tie |
| Social Media Tools | SMS/WhatsApp integration; basic social planner. | Advanced e-commerce and social platform integrations. | Klaviyo |
| Mobile App | White-labeled iOS/Android apps on higher plans. | Basic iOS/Android apps for campaign management. | GoHighLevel |
| Scalability | Unlimited sub-accounts and contacts; agency-focused. | Contact-based pricing limits scalability. | GoHighLevel |
| Customer Support | 24/7 live chat, email, phone; concierge migration; 4.3 G2 rating. | Responsive support, extensive resources; 8.4/10 G2 score. | Tie |
| Onboarding Resources | Tutorials, welcome course, active Facebook community. | Detailed guides, webinars, e-commerce-focused training. | Klaviyo |
| Export Options | Flexible exports for funnels, courses, data (CSV). | Exports for campaigns, customer data; less flexible. | GoHighLevel |
| Offline Capabilities | Limited offline editing; cloud-based. | Limited offline access; cloud-based. | Tie |
| Community Support | Active community; 4.3 G2, 4.5 Capterra ratings. | Strong e-commerce community; 4.4 G2, 4.5 Capterra ratings. | Tie |
| Trial/Free Plan | 14-day free trial for all plans. | Free plan (250 contacts, 500 emails); limited features. | Klaviyo |
Pricing Comparison
GoHighLevel Pricing
GoHighLevel offers flat-rate pricing with unlimited contacts and users:
- Starter: $97/month – Core CRM, funnels, email/SMS automation, 3 sub-accounts.
- Unlimited: $297/month – Unlimited sub-accounts, white-labeling, API access.
- SaaS Pro: $497/month – SaaS Mode, advanced API, rebilling with markup.
- Hidden Costs: Email ($0.01/email), SMS, and calls in $20 batches.
Klaviyo Pricing
Klaviyo uses contact-based pricing:
- Free: $0/month – 250 contacts, 500 email sends, limited features.
- Email Plan: Starts at $20/month for 500 contacts; ~$150/month for 10,000 contacts.
- Email + SMS Plan: Starts at $35/month for 1,250 SMS credits; scales with contacts.
- Hidden Costs: Costs rise with contact growth; SMS fees vary.
Verdict: GoHighLevel’s flat-rate pricing with unlimited contacts and sub-accounts is more cost-effective for scaling agencies. Klaviyo’s free plan and lower entry cost suit small e-commerce businesses, but expenses grow with contacts.
Ideal Use Cases
When to Choose GoHighLevel
- You’re an agency managing multiple clients and need white-labeling or SaaS reselling.
- You require multi-channel automation (email, SMS, WhatsApp) and robust CRM.
- You want flat-rate pricing with unlimited scalability.
- You need course creation, reputation management, or advanced funnel tools.
When to Choose Klaviyo
- You’re an e-commerce business focused on email and SMS marketing.
- You need advanced segmentation, high email deliverability, and e-commerce analytics.
- You prefer a beginner-friendly platform with deep Shopify/Magento integrations.
- You’re starting with a small contact list and want a free or low-cost plan.
Frequently Asked Questions
. What is the difference between GoHighLevel and Klaviyo?
GoHighLevel is a full CRM and automation platform for agencies, while Klaviyo specializes in email and SMS marketing for e-commerce businesses.
2. Is GoHighLevel better than Klaviyo for agencies?
Yes, GoHighLevel is built for agencies with client management, white-label features, and funnels. Klaviyo is more suitable for e-commerce stores focused on customer engagement.
3. Which is more affordable: GoHighLevel or Klaviyo?
GoHighLevel offers flat-rate pricing with unlimited accounts, while Klaviyo’s pricing is based on the number of contacts, which can get costly as lists grow.
4. Does Klaviyo offer CRM features like GoHighLevel?
No, Klaviyo does not provide a full CRM. It integrates with e-commerce platforms but lacks pipeline management like GoHighLevel.
5. Can GoHighLevel replace Klaviyo?
Yes, GoHighLevel can handle email and SMS automation, but Klaviyo provides more advanced segmentation and analytics for e-commerce.
6. Which platform is easier to use: GoHighLevel or Klaviyo?
Klaviyo is easier for e-commerce brands to set up. GoHighLevel has a steeper learning curve but offers broader features for agencies.
7. Who should use Klaviyo instead of GoHighLevel?
E-commerce stores on platforms like Shopify, WooCommerce, and BigCommerce benefit more from Klaviyo’s advanced email and SMS campaigns.
8. Who should use GoHighLevel instead of Klaviyo?
Agencies and service-based businesses that need CRM, automation, and multi-client management should choose GoHighLevel.
9. Does GoHighLevel offer email automation like Klaviyo?
Yes, GoHighLevel offers email and SMS automation, though Klaviyo is more specialized with predictive analytics and advanced segmentation.
10. Which platform is better for lead generation: GoHighLevel or Klaviyo?
GoHighLevel is better for agencies running ads and funnels for lead generation. Klaviyo is better for nurturing e-commerce customers.
11. Does Klaviyo offer funnel building like GoHighLevel?
No, Klaviyo does not provide funnels. GoHighLevel offers customizable funnels and landing pages.
12. Which has better analytics: GoHighLevel or Klaviyo?
Klaviyo provides deep analytics for email, SMS, and e-commerce sales. GoHighLevel provides reporting across CRM, campaigns, and pipelines.
13. Can GoHighLevel and Klaviyo be used together?
Yes, they can be integrated via Zapier or APIs, allowing agencies or stores to leverage both.
14. Which platform scales better: GoHighLevel or Klaviyo?
GoHighLevel scales for agencies managing multiple clients. Klaviyo scales for growing e-commerce businesses.
15. Do both GoHighLevel and Klaviyo offer free trials?
Yes, GoHighLevel offers a 14-day free trial. Klaviyo has a free plan up to a certain number of contacts.
16. Which platform is better for small businesses: GoHighLevel or Klaviyo?
Small agencies benefit more from GoHighLevel. Small e-commerce businesses benefit more from Klaviyo.
17. Which is better for SMS marketing: GoHighLevel or Klaviyo?
Both offer SMS. GoHighLevel integrates SMS with calls and automation, while Klaviyo specializes in e-commerce SMS campaigns.
18. Which platform offers better ROI: GoHighLevel or Klaviyo?
GoHighLevel offers higher ROI for agencies managing multiple campaigns. Klaviyo delivers strong ROI for e-commerce through personalized email marketing.
19. Does Klaviyo support white-labeling like GoHighLevel?
No, Klaviyo does not support white-labeling. GoHighLevel allows agencies to rebrand the platform.
20. Which is overall better: GoHighLevel or Klaviyo?
GoHighLevel is better for agencies needing all-in-one solutions, while Klaviyo is better for e-commerce stores focused on email and SMS marketing.
Final Thoughts
In the 2025 GoHighLevel vs Klaviyo showdown, your choice depends on your business model. GoHighLevel is the top pick for agencies and service-based businesses, offering an all-in-one platform with CRM, multi-channel automation, and SaaS opportunities, with agencies generating over $96 million in revenue in 2022. Klaviyo shines for e-commerce businesses, delivering superior email marketing, segmentation, and analytics tailored for online retail. Test GoHighLevel’s 14-day free trial for agency-grade tools or Klaviyo’s free plan for e-commerce-focused marketing.
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