Comparison Of GoHighLevel vs SharpSpring | Which One Is Best in 2025
As businesses continue to search for the most effective marketing automation and CRM tools, GoHighLevel vs SharpSpring are two platforms that often come up in comparison. Both solutions aim to streamline marketing, sales, and client management, but they serve slightly different audiences. GoHighLevel is widely known as an agency-focused, all-in-one platform with automation and white-label capabilities, while SharpSpring is recognized as a robust marketing automation tool with a strong CRM and analytics suite. The big question for 2025 is: Which one offers the best balance of features, affordability, and scalability—GoHighLevel vs SharpSpring?
Basics You Must Know in GoHighLevel vs SharpSpring
Contents
Your choice between GoHighLevel and SharpSpring depends on your business goals and operational needs. Consider these key questions:
- Are you prioritizing multi-channel automation or advanced email marketing analytics?
- Are you a beginner or an experienced marketer comfortable with complex tools?
- Do you need a platform for solo work or team/client collaboration?
- Are you seeking white-labeling or SaaS revenue opportunities?
These considerations will help you identify the platform that best aligns with your objectives.
GoHighLevel vs. SharpSpring – Target Audience and Platforms
GoHighLevel and SharpSpring are all-in-one marketing platforms with distinct strengths. GoHighLevel, trusted by over 60,000 agencies and 1.2 million businesses, is designed for agencies and businesses needing scalable CRM, automation, and white-labeling. SharpSpring, used by thousands of agencies and businesses, focuses on email marketing, lead scoring, and detailed analytics. I’ve tested both platforms extensively and consulted expert users to provide an unbiased comparison based on real-world feedback. Below is a properties table summarizing their key attributes.
| Properties | GoHighLevel | SharpSpring | Winner |
|---|---|---|---|
| Ease of Use | Functional interface; steeper learning curve for beginners. | Intuitive interface; beginner-friendly with guided setup. | SharpSpring |
| Platform Availability | Web, iOS, Android (white-labeled apps on higher plans). | Web, iOS, Android (no white-label apps). | GoHighLevel |
| Marketing Features | Multi-channel (email, SMS, WhatsApp); advanced automation. | Email-focused; strong lead scoring, basic SMS. | GoHighLevel |
| CRM Capabilities | Robust CRM with pipelines, segmentation, call tracking. | Advanced CRM with dynamic lists, lead scoring. | Tie |
| AI Features | AI for automation, chatbots, content creation. | AI-driven lead scoring, behavioral tracking. | Tie |
| Social Media Integration | SMS/WhatsApp integration; basic social planner. | Strong social media scheduling, analytics. | SharpSpring |
| Price | Starts at $97/month; unlimited contacts/users. | Starts at $449/month; contact-based pricing. | GoHighLevel |
Overview of GoHighLevel vs. SharpSpring
GoHighLevel and SharpSpring both aim to simplify digital marketing, but their focuses differ. GoHighLevel is a powerhouse for agencies, offering CRM, multi-channel automation, and SaaS reselling, with agencies generating over $96 million in SaaS revenue in 2022. SharpSpring excels in email marketing, lead nurturing, and analytics, making it ideal for businesses prioritizing data-driven campaigns. Below is a detailed feature comparison to highlight their strengths.
| Feature | GoHighLevel | SharpSpring | Winner |
|---|---|---|---|
| Funnel Building | Drag-and-drop builder with Snapshots for scalable funnels. | Visual funnel builder with A/B testing, landing pages. | Tie |
| Email Marketing | Templates, automation; ~20% below-average deliverability. | Unlimited emails, dynamic content, high deliverability. | SharpSpring |
| Multi-Channel Marketing | Email, SMS, WhatsApp, voicemail drops, Facebook Messenger. | Email, basic SMS; no WhatsApp or voicemail drops. | GoHighLevel |
| CRM Functionality | Advanced pipelines, smart lists, call tracking, reputation management. | Dynamic lists, lead scoring, visitor tracking. | Tie |
| White-Labeling | Full white-labeling with custom domains and apps. | Limited white-labeling; agency branding options. | GoHighLevel |
| Analytics & Reporting | Campaign, funnel, and client dashboards. | Advanced behavioral tracking, ROI reports, heatmaps. | SharpSpring |
| Course Creation | Membership sites with templates, quizzes, unlimited hosting. | No native course creation; links to external platforms. | GoHighLevel |
| Reputation Management | Collects/manages reviews from Google, Facebook, Yelp. | Basic review management; less comprehensive. | GoHighLevel |
| Automation Workflows | Advanced multi-channel workflows with smart triggers. | Behavioral automation, email-focused workflows. | GoHighLevel |
| API Access | Available on all plans; supports custom integrations. | Robust API; strong third-party integrations. | Tie |
| Social Media Tools | SMS/WhatsApp integration; basic social planner. | Advanced social scheduling, analytics, engagement tools. | SharpSpring |
| Mobile App | White-labeled iOS/Android apps on higher plans. | Basic iOS/Android apps for campaign management. | GoHighLevel |
| Scalability | Unlimited sub-accounts and contacts; agency-focused. | Contact-based pricing limits scalability. | GoHighLevel |
| Customer Support | 24/7 live chat, email, phone; concierge migration; 4.3 G2 rating. | Email, phone, live chat; priority support; 4.6 Capterra rating. | Tie |
| Onboarding Resources | Tutorials, welcome course, active Facebook community. | Extensive training, webinars, agency-focused resources. | SharpSpring |
| Export Options | Flexible exports for funnels, courses, data (CSV). | Exports for campaigns, leads; less flexible. | GoHighLevel |
| Offline Capabilities | Limited offline editing; cloud-based. | Limited offline access; cloud-based. | Tie |
| Community Support | Active community; 4.3 G2, 4.5 Capterra ratings. | Strong community; 4.6 Capterra, 4.4 G2 ratings. | Tie |
| Trial/Free Plan | 14-day free trial for all plans. | No free trial; demo available on request. | GoHighLevel |
Pricing Comparison
GoHighLevel Pricing
GoHighLevel offers flat-rate pricing with unlimited contacts and users:
- Starter: $97/month – Core CRM, funnels, email/SMS automation, 3 sub-accounts.
- Unlimited: $297/month – Unlimited sub-accounts, white-labeling, API access.
- SaaS Pro: $497/month – SaaS Mode, advanced API, rebilling with markup.
- Hidden Costs: Email ($0.01/email), SMS, and calls in $20 batches.
SharpSpring Pricing
SharpSpring uses contact-based pricing:
- 1,500 Contacts: $449/month – Core CRM, email, automation, analytics.
- 10,000 Contacts: $699/month – Additional features, integrations.
- 20,000 Contacts: $999/month – Advanced analytics, priority support.
- Hidden Costs: Costs rise with contact growth; onboarding fees (~$1,800 one-time).
Verdict: GoHighLevel’s flat-rate pricing with unlimited contacts and sub-accounts is more cost-effective for scaling agencies. SharpSpring’s contact-based pricing can become expensive as your list grows.
Ideal Use Cases
When to Choose GoHighLevel
- You’re an agency managing multiple clients and need white-labeling or SaaS reselling.
- You require multi-channel automation (email, SMS, WhatsApp) and robust CRM.
- You want flat-rate pricing with unlimited scalability.
- You need course creation, reputation management, or advanced funnel tools.
When to Choose SharpSpring
- You prioritize advanced email marketing with high deliverability and dynamic content.
- You need detailed behavioral analytics and lead scoring.
- You prefer a platform with strong social media scheduling and reporting.
- You don’t require white-labeling or extensive multi-channel automation.
Frequently Asked Questions
1. What is the difference between GoHighLevel and SharpSpring?
GoHighLevel is an all-in-one CRM and automation platform designed for agencies, while SharpSpring is a marketing automation platform with strong CRM and analytics features.
2. Is GoHighLevel better than SharpSpring for agencies?
Yes, GoHighLevel is built for agencies with client management, white-labeling, and automation, whereas SharpSpring is more tailored to marketing teams and SMBs.
3. Which is more affordable: GoHighLevel or SharpSpring?
GoHighLevel uses flat-rate pricing with unlimited users and accounts. SharpSpring typically charges per user and contact tier, which can become costly as you scale.
4. Does SharpSpring have white-labeling like GoHighLevel?
Yes, SharpSpring does offer white-label options, but GoHighLevel provides deeper rebranding capabilities for agencies.
5. Can GoHighLevel replace SharpSpring?
Yes, GoHighLevel can replace SharpSpring by offering CRM, funnels, automation, and client portals, though SharpSpring may still appeal to teams needing strong analytics.
6. Which platform offers better automation: GoHighLevel or SharpSpring?
GoHighLevel focuses on multi-channel automation (email, SMS, calls, funnels). SharpSpring has powerful email and workflow automation with strong segmentation.
7. Which platform is easier to use: GoHighLevel or SharpSpring?
SharpSpring is more intuitive for marketing teams, while GoHighLevel has a steeper learning curve but more flexibility for agencies.
8. Who should use SharpSpring instead of GoHighLevel?
Small-to-medium businesses and marketing teams that need strong automation and analytics without agency-focused features may prefer SharpSpring.
9. Who should use GoHighLevel instead of SharpSpring?
Agencies and consultants who need CRM, funnels, automation, and client portals in one platform should choose GoHighLevel.
10. Does SharpSpring offer funnel-building like GoHighLevel?
SharpSpring has landing page builders, but GoHighLevel provides more advanced funnel-building tools.
11. Which platform is better for lead generation: GoHighLevel or SharpSpring?
GoHighLevel is excellent for agencies running lead gen campaigns. SharpSpring is strong in nurturing leads through email workflows and analytics.
12. Does GoHighLevel or SharpSpring offer better reporting?
SharpSpring excels in analytics and attribution reporting, while GoHighLevel offers campaign, pipeline, and client-focused reporting.
13. Can GoHighLevel and SharpSpring integrate with other tools?
Both support integrations. GoHighLevel connects via Zapier and API, while SharpSpring has a range of native integrations.
14. Which platform has a better CRM: GoHighLevel or SharpSpring?
GoHighLevel offers a full-featured CRM with pipelines and automation. SharpSpring provides a solid CRM with advanced tracking and lead scoring.
15. Is SharpSpring better than GoHighLevel for email marketing?
SharpSpring offers robust email automation and dynamic content personalization. GoHighLevel also provides email but shines with SMS and multi-channel communication.
16. Do both GoHighLevel and SharpSpring offer free trials?
GoHighLevel offers a 14-day free trial. SharpSpring generally does not provide a free trial but offers demos.
17. Which is more scalable: GoHighLevel or SharpSpring?
GoHighLevel scales better for agencies managing multiple clients. SharpSpring scales well for SMBs and internal marketing teams.
18. Which platform is better for client communication?
GoHighLevel offers SMS, calls, voicemail drops, and email. SharpSpring is more focused on email and website visitor tracking.
19. Which platform offers better ROI: GoHighLevel or SharpSpring?
GoHighLevel provides higher ROI for agencies managing multiple accounts. SharpSpring provides ROI for SMBs needing advanced marketing automation.
20. Which is overall better: GoHighLevel or SharpSpring?
GoHighLevel is the stronger choice for agencies, while SharpSpring is a better fit for businesses that need powerful automation and reporting without agency-level tools
Final Thoughts
In the 2025 comparison of GoHighLevel vs SharpSpring, your choice depends on your priorities. GoHighLevel is the top choice for agencies and businesses, offering an all-in-one platform with CRM, multi-channel automation, and SaaS opportunities, with agencies generating over $96 million in revenue in 2022. SharpSpring excels for businesses focused on email marketing, lead nurturing, and advanced analytics. Try GoHighLevel’s 14-day free trial for a scalable, agency-centric solution, or request a SharpSpring demo for email-driven campaigns.
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