Running a business shouldn’t feel like juggling multiple tools. Whether you’re an entrepreneur, agency owner, or small business, you need a platform that streamlines marketing, automation, and client management without hidden fees or complex integrations. GoHighLevel and ClickFunnels are two leading platforms, but they serve different needs. GoHighLevel offers an all-in-one solution with white-labeling and scalability for agencies, while ClickFunnels excels in building high-converting sales funnels for creators and e-commerce. This 2025 comparison of GoHighLevel vs ClickFunnels dives into their features, pricing, and use cases to help you choose the right tool. Optimized for search engines with natural keyword integration, this guide draws on expert insights and real-world testing, including perspectives from GoHighLevel’s comparison.

What Some Former ClickFunnels Users Say About GoHighLevel

• “Switching to GoHighLevel saved us thousands annually and simplified client management with its all-in-one platform.” – Agency Owner
• “ClickFunnels was great for funnels, but GoHighLevel’s CRM and automation took our agency to the next level.” – Marketing Consultant
• “The white-labeling in GoHighLevel let us brand the platform as our own, unlike ClickFunnels.” – SaaS Entrepreneur
• “GoHighLevel’s flat-rate pricing made scaling affordable compared to ClickFunnels’ rising costs.” – Small Business Owner
• “The multi-channel marketing in GoHighLevel, like SMS and WhatsApp, gave us an edge over ClickFunnels.” – Digital Marketer
• “GoHighLevel’s support and onboarding made the transition seamless, unlike our experience with ClickFunnels.” – Course Creator

Start Your FREE 14-Day GoHighLevel Trial

Basics You Must Know: GoHighLevel vs ClickFunnels

Before choosing between GoHighLevel and ClickFunnels, consider these key questions:

• Are you focused on building sales funnels or need a broader marketing platform?
• Are you a beginner or an experienced marketer?
• Do you manage multiple clients or focus on a single business?
• Are you working solo or with a team?
• What’s your budget for marketing and CRM tools?

These factors will guide your decision, as GoHighLevel and ClickFunnels cater to distinct business models and priorities.

GoHighLevel vs ClickFunnels: Target Audience and Platforms

GoHighLevel is designed for agencies, small businesses, and entrepreneurs seeking an all-in-one platform with CRM, funnels, multi-channel marketing, and white-labeling. ClickFunnels, a pioneer in funnel building, targets creators, coaches, and e-commerce businesses focused on high-converting sales funnels. We’ve tested both platforms and consulted expert users to provide an unbiased comparison based on real-world insights.

Properties	GoHighLevel	ClickFunnels	Winner
Ease of Use	Functional but steeper learning curve for beginners.	Intuitive drag-and-drop interface; beginner-friendly.	ClickFunnels
Platform Availability	Web, iOS, Android (white-labeled apps on higher plans).	Web, iOS, Android (no white-labeling).	GoHighLevel
Marketing Features	Multi-channel (email, SMS, WhatsApp); robust automation.	Funnel-focused; basic email automation.	GoHighLevel
CRM Capabilities	Advanced CRM with segmentation, pipelines, and call tracking.	Basic contact management; no full CRM.	GoHighLevel
Integration Options	Native integrations (Stripe, Twilio); API on all plans.	Strong integrations (Shopify, Zapier); robust for funnels.	ClickFunnels
Video Quality/Exports	Up to 4K exports for funnels and courses.	Up to 1080p exports; focused on funnel content.	GoHighLevel
AI Features	AI for automation, answering services, and content creation.	Basic AI for funnel optimization and payments.	GoHighLevel
Social Media Integration	SMS/WhatsApp integration; basic social planner.	Direct integration with Instagram, YouTube for funnels.	ClickFunnels
Price	Flat-rate plans ($97-$497/month); unlimited contacts.	$97-$297/month; scales with features and contacts.	GoHighLevel

Overview of GoHighLevel vs. ClickFunnels

GoHighLevel is an all-in-one platform combining CRM, funnels, email/SMS marketing, and white-labeling, making it ideal for agencies and scalable businesses. ClickFunnels specializes in building high-converting sales funnels, catering to creators and e-commerce businesses with a streamlined, user-friendly approach. Below is a detailed feature comparison to highlight their strengths and limitations.

Feature	GoHighLevel	ClickFunnels	Winner
Funnel Building	Drag-and-drop builder with Snapshots; versatile for agencies.	Intuitive builder with 100+ templates; optimized for conversions.	ClickFunnels
Email Marketing	Templates, automation; ~20% below-average deliverability.	Basic email sequences; requires third-party tools for advanced automation.	GoHighLevel
Multi-Channel Marketing	Email, SMS, WhatsApp, voicemail drops, Facebook Messenger.	Limited to email and basic social integration.	GoHighLevel
CRM Functionality	Advanced pipelines, segmentation, call tracking, reputation management.	Basic contact tracking; no robust CRM.	GoHighLevel
White-Labeling	Full white-labeling (web, mobile app); SaaS Mode for reselling.	Limited branding; no reselling options.	GoHighLevel
Analytics & Reporting	Campaign, funnel, and client dashboards.	Funnel-specific analytics; less comprehensive.	GoHighLevel
Content Management	Basic website builder for funnels and landing pages.	Funnel-focused sites; basic blogging capabilities.	ClickFunnels
Course Creation	Membership sites with templates, quizzes, unlimited hosting.	Robust course builder with limited customization.	GoHighLevel
Reputation Management	Collects/manages reviews from Google, Facebook, Yelp.	No native reputation management.	GoHighLevel
Automation Workflows	Advanced multi-channel workflows; Snapshots for scalability.	Basic automation for funnels; limited multi-channel options.	GoHighLevel
API Access	Available on all plans; supports custom integrations.	Limited API; strong third-party integrations.	GoHighLevel
Social Media Tools	SMS/WhatsApp integration; basic social planner.	Direct posting for Instagram, YouTube; funnel-focused.	ClickFunnels
Mobile App	White-labeled iOS/Android apps on higher plans.	Basic iOS/Android apps for funnel management.	GoHighLevel
Scalability	Unlimited sub-accounts and contacts; agency-focused.	Scales with funnels; limited for multi-client management.	GoHighLevel
Customer Support	24/7 live chat, email, phone; concierge migration.	Email, chat; priority support on higher plans.	GoHighLevel
Onboarding Resources	Tutorials, welcome course, community support.	One Funnel Away Challenge, extensive tutorials.	ClickFunnels
Export Options	Flexible exports for funnels, courses, data (CSV).	Limited to funnel and content exports.	GoHighLevel
Offline Capabilities	Limited offline editing; cloud-based.	Limited offline access; cloud-based.	Tie
Community Support	Active community with tutorials and forums.	Large community with Funnel Hacking Live events.	ClickFunnels
Trial/Free Plan	14-day free trial for all plans.	14-day free trial; no free plan.	GoHighLevel

All-in-One Platform vs. A La Carte Solutions

GoHighLevel: All-in-One Simplicity

GoHighLevel integrates CRM, funnels, marketing, and automation into one platform, eliminating the need for multiple tools. Key features include:

• Email & SMS Marketing: Low-cost, multi-channel campaigns with email, SMS, and WhatsApp.
• Funnels & Automation: Drag-and-drop tools for workflows and sales funnels.
• Membership Sites: Build and manage courses without third-party software.
• Forms & Surveys: Capture leads and feedback seamlessly.
• AI Employee: Voice AI, Conversation AI, and Workflow AI for task automation.
• Ad Manager: Manage Facebook and Google ads within the platform.
• Web Chat Widgets: Convert visitors into leads with real-time chat.
• Reputation Management: Monitor and manage reviews for local SEO.
• E-commerce Store: Create online stores with payment integrations.
• White-Labeling: Rebrand the platform for a custom agency experience.

ClickFunnels: Funnel-Focused Efficiency

ClickFunnels specializes in sales funnels, offering a streamlined platform for creators. Key features include:

• Funnel Builder: 100+ conversion-optimized templates.
• Email Marketing: Basic automation for follow-up sequences.
• Course Creation: Easy-to-use course hosting with limited customization.
• Affiliate Management: Robust tools for affiliate programs.
• A/B Testing: Simple setup for funnel optimization.
• E-commerce: Supports product sales with upsells and downsells.

Start Your FREE 14-Day GoHighLevel Trial

GoHighLevel vs. ClickFunnels: Which is Better for Agencies?

GoHighLevel is designed for agencies managing multiple clients, offering:

• All-in-One Simplicity: Manage CRM, funnels, and campaigns in one platform.
• White-Label Branding: Rebrand as your own for client trust.
• Automation that Scales: Streamline onboarding and lead nurturing.
• Affordable Pricing: Unlimited sub-accounts for cost-effective scaling.

ClickFunnels, while versatile for funnels, lacks robust CRM and multi-client management, making it less ideal for agencies.

Start Your FREE 14-Day GoHighLevel Trial

GoHighLevel vs. ClickFunnels: Which is Better for Small Businesses?

Small businesses need budget-friendly, efficient tools. GoHighLevel delivers:

• Budget-Friendly & Growth-Ready: Flat-rate pricing with unlimited contacts.
• Automate Like a Pro: Robust automation for email, SMS, and funnels.
• Simplified Client Management: Integrated CRM and pipelines.
• Built for Speed: Quick setup for funnels and tasks.

ClickFunnels is ideal for small businesses focused solely on funnels, but its limited CRM and automation make it less versatile.

Start Your FREE 14-Day GoHighLevel Trial

Pricing Comparison

GoHighLevel Pricing

• Starter: $97/month – Core CRM, funnels, email/SMS automation.
• Unlimited: $297/month – Unlimited sub-accounts, white-labeling, API access.
• SaaS Pro: $497/month – SaaS Mode, advanced API, rebilling with markup.
• Hidden Costs: Email ($0.01/email), SMS, and calls in $20 batches.

ClickFunnels Pricing

• Launch: $97/month – Unlimited funnels, 10,000 contacts, 50,000 emails.
• Scale: $197/month – 75,000 contacts, 300,000 emails, AI tools.
• Optimize: $297/month – 150,000 contacts, 750,000 emails, API access.
• Hidden Costs: Costs rise with contacts; add-ons increase expenses.

Verdict: GoHighLevel’s flat-rate pricing with unlimited contacts/users is more cost-effective for scaling businesses. ClickFunnels is competitive but limits contacts and emails.

Start Your FREE 14-Day GoHighLevel Trial

GoHighLevel: The Smart Choice for Your Marketing Needs

GoHighLevel stands out with:

• All-in-One Simplicity: Combines CRM, funnels, and marketing tools.
• White-Label Magic: Rebrand for a professional client experience.
• Unlimited Growth Potential: Unlimited sub-accounts and contacts.
• Built for Speed: Intuitive interface for quick setup.
• Agency-Centric Features: Tailored for multi-client management.
• Affordable Plans: Flat-rate pricing for scalability.
• Superior Automation: Streamlines onboarding, lead nurturing, and campaigns.

ClickFunnels excels in funnel building but lacks the comprehensive features and scalability of GoHighLevel.

Start Your FREE 14-Day GoHighLevel Trial

Frequently Asked Questions

1. What is the difference between GoHighLevel and ClickFunnels?
GoHighLevel is a full marketing automation and CRM platform for agencies, while ClickFunnels is primarily a funnel builder focused on sales conversions.

2. Is GoHighLevel better than ClickFunnels for agencies?
Yes, GoHighLevel is designed for agencies with CRM, automation, and white-label features, whereas ClickFunnels is built mainly for entrepreneurs and small businesses creating funnels.

3. Which is more affordable: GoHighLevel or ClickFunnels?
GoHighLevel offers flat-rate pricing with unlimited users and accounts, while ClickFunnels charges per user and plan, which can get expensive as you scale.

4. Does ClickFunnels have a CRM like GoHighLevel?
ClickFunnels has a basic contact management system, but GoHighLevel provides a full CRM with pipelines, lead tracking, and client management.

5. Can GoHighLevel replace ClickFunnels completely?
Yes, GoHighLevel includes funnel-building, automation, SMS, and CRM features, making it a complete replacement for ClickFunnels for most users.

6. Which is easier to use: GoHighLevel or ClickFunnels?
ClickFunnels is easier for beginners to set up funnels quickly, while GoHighLevel requires a learning curve but offers more robust features.

7. Does GoHighLevel or ClickFunnels offer better funnel templates?
ClickFunnels is known for its funnel templates and marketplace. GoHighLevel also offers customizable templates but focuses more on automation-driven funnels.

8. Which platform is better for lead generation: GoHighLevel or ClickFunnels?
GoHighLevel is built for agencies running lead generation campaigns with multi-channel automation. ClickFunnels is excellent for building high-converting sales funnels.

9. Is GoHighLevel or ClickFunnels better for email marketing?
GoHighLevel provides built-in email and SMS automation. ClickFunnels integrates with email providers but lacks advanced multi-channel automation.

10. Does ClickFunnels have white-labeling like GoHighLevel?
No, ClickFunnels doesn’t offer white-label features. GoHighLevel allows agencies to rebrand and resell the platform as their own.

11. Which tool has better automation: GoHighLevel or ClickFunnels?
GoHighLevel has advanced workflows with email, SMS, calls, and pipelines. ClickFunnels focuses mainly on funnel steps with limited automation.

12. Can GoHighLevel integrate with ClickFunnels?
Yes, GoHighLevel can integrate with ClickFunnels using Zapier or API to sync leads, workflows, and contacts.

13. Which platform is better for small businesses: GoHighLevel or ClickFunnels?
ClickFunnels is better for small business owners and entrepreneurs who only need funnels. GoHighLevel is better for agencies managing multiple clients.

14. Do GoHighLevel and ClickFunnels both offer free trials?
Yes, both offer free trials. GoHighLevel provides a 14-day trial with all features, while ClickFunnels also offers a 14-day trial for funnel building.

15. Which is more scalable: GoHighLevel or ClickFunnels?
GoHighLevel scales better for agencies and consultants with multiple accounts. ClickFunnels scales funnel creation but can get costly for large teams.

16. Does GoHighLevel or ClickFunnels offer better reporting?
GoHighLevel provides detailed reporting on CRM, pipelines, and campaigns. ClickFunnels offers funnel-specific analytics like conversion rates and traffic.

17. Which platform is better for sales teams: GoHighLevel or ClickFunnels?
GoHighLevel is better for managing sales pipelines and clients. ClickFunnels is better for entrepreneurs who need high-converting sales funnels without a full CRM.

18. Is GoHighLevel or ClickFunnels more beginner-friendly?
ClickFunnels is more beginner-friendly for funnel creation, while GoHighLevel is more advanced and suited for users who need CRM and automation.

19. Which platform is better for customer communication?
GoHighLevel provides SMS, calls, voicemail drops, and email, while ClickFunnels focuses mostly on web funnels and integrations for communication.

20. Which is overall better: GoHighLevel or ClickFunnels?
It depends on your goals. GoHighLevel is best for agencies wanting an all-in-one system. ClickFunnels is better for individuals or businesses focused solely on funnel building.

---

Final Conclusion: GoHighLevel vs ClickFunnels

The choice between GoHighLevel and ClickFunnels comes down to your business model.

• Choose GoHighLevel if you’re running an agency or need a full CRM, automation system, funnel builder, and client management platform in one. It’s scalable, white-label capable, and ideal for lead generation agencies.
• Choose ClickFunnels if your main priority is building and optimizing sales funnels quickly without the need for advanced CRM or multi-channel communication. It’s beginner-friendly and effective for small businesses and solopreneurs.

In short, GoHighLevel is the best choice for agencies and consultants, while ClickFunnels remains a top choice for entrepreneurs focused on funnel conversion

Visit More About GohighLevel vs other CRMS