GoHighLevel Starter vs Unlimited vs Pro SaaS | Which One Is Best in 2025

In the dynamic world of digital marketing, selecting the right CRM and marketing automation platform can make or break your business’s growth strategy. GoHighLevel (GHL) stands out as a leading all-in-one solution, offering three distinct pricing tiers in 2025—GoHighLevel Starter vs Unlimited, and GoHighLevel Unlimited vs Pro SaaS —each designed to cater to different business needs, from freelancers to agencies and SaaS entrepreneurs. Choosing the right plan requires understanding their features, costs, and scalability to align with your goals.

This comprehensive guide compares GoHighLevel’s Starter, Unlimited, and SaaS Pro plans, breaking down their pricing, features, and ideal use cases. With a focus on clarity and value, we’ll help you determine which plan offers the best balance for your business in 2025, optimized for search engines with natural keyword integration to ensure discoverability.

Overview of GoHighLevel Plans

GoHighLevel is a versatile platform combining CRM, marketing automation, funnel building, and more, designed to streamline operations for businesses of all sizes. Its three pricing tiers in 2025 cater to distinct audiences:

• Starter ($97/month): An entry-level plan for freelancers and small businesses.
• Unlimited ($297/month): A mid-tier plan for agencies managing multiple clients.
• SaaS Pro ($497/month): A premium plan for entrepreneurs building a SaaS business.

Each plan builds on the previous one, offering increased functionality and scalability. Below, we dive into their features, differences, and ideal use cases to help you make an informed decision.

Key Takeaways

• Starter Plan ($97/month): Perfect for solopreneurs and small teams needing core CRM, funnels, and email/SMS automation on a budget.
• Unlimited Plan ($297/month): Ideal for agencies requiring unlimited sub-accounts, white-label branding, and advanced client management tools.
• SaaS Pro Plan ($497/month): Tailored for SaaS entrepreneurs looking to resell GoHighLevel as a branded platform with markup billing and advanced features.

GoHighLevel Starter Plan – $97/Month

The Starter Plan is designed for small businesses, freelancers, and solopreneurs seeking an affordable yet powerful marketing solution. It provides essential tools to launch and manage digital campaigns without overwhelming complexity.

Key Features

• Up to 3 Sub-Accounts: Manage multiple projects or clients within a single platform.
• Unlimited Contacts and Users: No limits on contact lists or team members.
• CRM and Pipeline Management: Organize leads and track sales stages.
• Email and SMS Automation: Create automated campaigns for lead nurturing.
• Drag-and-Drop Funnel Builder: Build landing pages and sales funnels with ease.
• Appointment Scheduling: Integrated calendar for booking client meetings.
• Reputation Management: Collect and manage reviews from Google, Facebook, and Yelp.
• Call Tracking and Recording: Monitor client interactions for better follow-ups.
• Basic Reporting: Track campaign performance with essential analytics.
• Basic API Access: Connect to select third-party tools.

Best For

Freelancers, solopreneurs, and small businesses launching cost-effective marketing campaigns with core CRM and automation needs.

GoHighLevel Unlimited Plan – $297/Month

The Unlimited Plan is tailored for growing agencies and businesses managing multiple clients. It builds on the Starter Plan with enhanced scalability and branding options, making it ideal for professional marketing teams.

Additional Features (Beyond Starter)

• Unlimited Sub-Accounts: Manage an unlimited number of client accounts.
• White-Label Web App: Brand the platform with your logo and domain.
• White-Label Mobile App: Offer a branded iOS/Android app for clients.
• Custom Domains: Use branded URLs for funnels and websites.
• Client Performance Dashboards: Provide clients with detailed analytics.
• Membership Sites and Course Hosting: Create and manage online courses.
• Advanced Automation Workflows: Build complex, multi-step automations.
• Phone and Email Rebilling: Pass usage costs to clients without markup.

Best For

Marketing agencies, consultants, and businesses handling multiple client accounts with a need for branding and scalability.

GoHighLevel SaaS Pro Plan – $497/Month

The SaaS Pro Plan is the premium tier, designed for agencies and entrepreneurs aiming to resell GoHighLevel as their own branded SaaS platform. It unlocks advanced features for building a scalable software business.

Additional Features (Beyond Unlimited)

• Unlimited Users: Support large teams with no user limits.
• Customizable Dashboards: Tailor client dashboards for a professional experience.
• Advanced API Access: Integrate with a wide range of third-party tools.
• SaaS Mode: Resell GoHighLevel as your own branded software.
• Rebilling with Markup: Profit from SMS, email, and AI usage charges.
• Split Testing: Optimize funnels, pages, and email campaigns with A/B testing.

Best For

Agencies and SaaS entrepreneurs seeking to create a recurring revenue stream by reselling GoHighLevel as a branded platform.

GoHighLevel Starter vs Unlimited: Key Differences

Feature	Starter ($97/mo)	Unlimited ($297/mo)
Sub-Accounts	Up to 3	Unlimited
White-Labeling	No	Yes (Web + Mobile App)
Custom Domains	No	Yes
Client Reporting	Basic	Advanced
Membership Sites	Yes	Yes
API Access	Basic	Standard
Rebilling	No	Yes (No markup)

Comparison Insights

• Choose Starter if you’re a freelancer or small business managing a few projects. It offers core tools like CRM, funnels, and email/SMS automation at an affordable price.
• Choose Unlimited if you’re an agency needing unlimited client accounts, white-label branding, and advanced automation to scale operations.

GoHighLevel Unlimited vs Pro SaaS : Key Differences

Feature	Unlimited ($297/mo)	SaaS Pro ($497/mo)
Sub-Accounts	Unlimited	Unlimited
White-Label Features	Web + Mobile App	Full SaaS White-Labeling
Custom Dashboards	No	Yes
API Access	Standard	Advanced
Rebilling	No markup	Markup allowed
Split Testing	No	Yes
SaaS Mode	No	Yes

Comparison Insights

• Choose Unlimited if you’re an agency focused on managing client campaigns and need white-labeling but don’t plan to resell the platform.
• Choose SaaS Pro if you’re building a SaaS business, want to set custom pricing, and generate additional revenue through markup billing.

Which GoHighLevel Plan is Best in 2025?

• Starter Plan: The best choice for freelancers, solopreneurs, and small businesses looking for an affordable, feature-rich platform to launch marketing campaigns.
• Unlimited Plan: Ideal for growing agencies managing multiple clients, needing white-label branding and advanced automation.
• SaaS Pro Plan: Perfect for entrepreneurs and agencies aiming to create a branded SaaS business with recurring revenue potential.

The right plan depends on your business’s scale and goals:

• Small Businesses and Freelancers: Starter for cost-effective essentials.
• Growing Agencies: Unlimited for scalability and client management.
• SaaS Entrepreneurs: SaaS Pro for reselling and profit generation.

How to Get Started with GoHighLevel

1. Visit the official GoHighLevel website.
2. Choose your plan: Starter ($97/month), Unlimited ($297/month), or SaaS Pro ($497/month).
3. Sign up for the 30-day free trial to test features without upfront costs.
4. Verify your email and complete the onboarding process with guided tutorials.
5. Start building funnels, automations, and campaigns tailored to your needs.

Pros and Cons of GoHighLevel Plans

Starter Plan

Pros:

• Affordable entry point for small businesses.
• Unlimited contacts and users.
• Core CRM, funnel, and automation tools. Cons:
• Limited to 3 sub-accounts.
• No white-labeling or custom domains.
• Basic API and reporting features.

Unlimited Plan

Pros:

• Unlimited sub-accounts for scalability.
• White-label branding for professional client experiences.
• Advanced automation and client dashboards. Cons:
• Higher cost than Starter.
• No SaaS reselling or markup billing.

SaaS Pro Plan

Pros:

• Full SaaS Mode for reselling as a branded platform.
• Advanced API and split testing for optimization.
• Markup billing for additional revenue. Cons:
• Highest cost at $497/month.
• Steeper learning curve for SaaS Mode setup.

Frequently Asked Questions

1. What are the main differences between GoHighLevel’s Starter, Unlimited, and SaaS Pro plans?

The Starter Plan ($97/month) offers core CRM, funnels, and email/SMS automation for small businesses. The Unlimited Plan ($297/month) adds unlimited sub-accounts and white-label branding for agencies. The SaaS Pro Plan ($497/month) includes SaaS Mode, advanced API, and rebilling with markup for reselling as a branded platform.

2. Which GoHighLevel plan is best for freelancers?

The Starter Plan ($97/month) is ideal for freelancers, providing essential tools like CRM, funnels, and automation at an affordable price, suitable for managing a few projects or clients.

3. Can I upgrade from Starter to Unlimited or SaaS Pro later?

Yes, GoHighLevel supports seamless upgrades between plans without data loss. You can start with Starter and move to Unlimited or SaaS Pro as your business scales.

4. What is SaaS Mode in the SaaS Pro Plan?

SaaS Mode allows you to resell GoHighLevel as your own branded software, set custom pricing, and generate recurring revenue by offering it as a standalone SaaS product to clients.

5. Does the Starter Plan support white-labeling?

No, white-labeling is exclusive to the Unlimited and SaaS Pro plans. The Starter Plan offers basic branding within its three sub-accounts but lacks full white-label capabilities.

6. Are there hidden costs with GoHighLevel plans?

All plans may incur usage-based fees for SMS, email broadcasts ($0.01/email), or calls, billed in $20 batches. The SaaS Pro Plan allows you to add a markup to these fees for profit.

7. Who is the Unlimited Plan best suited for?

The Unlimited Plan ($297/month) is designed for agencies managing multiple clients, offering unlimited sub-accounts, white-label branding, and advanced automation workflows.

8. Can I create online courses with any GoHighLevel plan?

Yes, all plans support membership sites and course hosting. The Unlimited and SaaS Pro plans offer more advanced features for course management and client access.

9. What makes the SaaS Pro Plan unique?

The SaaS Pro Plan ($497/month) includes SaaS Mode for reselling GoHighLevel, advanced API access, customizable dashboards, split testing, and rebilling with markup for additional revenue.

10. How many sub-accounts can I have with each plan?

The Starter Plan supports up to 3 sub-accounts, while the Unlimited and SaaS Pro plans offer unlimited sub-accounts for managing multiple clients or projects.

11. Does GoHighLevel offer a free trial for all plans?

Yes, GoHighLevel provides a 30-day free trial for all plans—Starter, Unlimited, and SaaS Pro—allowing you to test features without upfront costs.

12. Can I use custom domains with the Starter Plan?

No, custom domains for funnels and websites are available only with the Unlimited and SaaS Pro plans. The Starter Plan uses GoHighLevel’s default domains.

13. How does GoHighLevel’s API access differ across plans?

The Starter Plan offers basic API access for limited integrations. The Unlimited Plan provides standard API access, while the SaaS Pro Plan includes advanced API access for extensive third-party connections.

14. Is the Starter Plan suitable for small businesses?

Yes, the Starter Plan is perfect for small businesses needing affordable CRM, funnel building, email/SMS automation, and reputation management for up to three projects.

15. What is rebilling with markup in the SaaS Pro Plan?

Rebilling with markup allows SaaS Pro users to charge clients for usage-based features (e.g., SMS, emails) and add a profit margin, creating an additional revenue stream.

16. Does the Unlimited Plan include split testing?

No, split testing for funnels, pages, and email campaigns is exclusive to the SaaS Pro Plan. The Unlimited Plan supports advanced automation but lacks A/B testing.

17. How does GoHighLevel support client reporting?

The Starter Plan offers basic reporting, while the Unlimited Plan provides advanced client performance dashboards. The SaaS Pro Plan adds customizable dashboards for a tailored client experience.

18. Can I use GoHighLevel for local SEO?

Yes, all plans include reputation management tools to collect and manage reviews from Google, Facebook, and Yelp, boosting local SEO. The Unlimited and SaaS Pro plans enhance this with branded client experiences.

19. Is the SaaS Pro Plan worth the higher cost?

For agencies or entrepreneurs aiming to build a SaaS business, the SaaS Pro Plan ($497/month) is worth it for its reselling capabilities, markup billing, and advanced features, enabling scalable recurring revenue.

20. How does GoHighLevel’s mobile app work across plans?

The Starter Plan does not include a white-labeled mobile app. The Unlimited Plan offers a white-label mobile app for iOS/Android, and the SaaS Pro Plan enhances this with full SaaS branding for client access.

Final Thoughts

GoHighLevel Starter vs Unlimited, and GoHighLevel Unlimited vs Pro SaaS plans cater to a range of users, from freelancers to agencies and SaaS entrepreneurs. The Starter Plan is ideal for small-scale operations, the Unlimited Plan empowers agencies with scalability and branding, and the SaaS Pro Plan unlocks the potential for a branded SaaS business. Evaluate your business needs, test the 30-day free trial, and choose the plan that aligns with your 2025 goals for maximum growth and efficiency.

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